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"This book is excellent. It will be of great help to all those interested in learning more about the Latino market and the Latino population. I myself plan to use it in my classes."
Guillermo Gibens, Ph.D.
Massachusetts College of Liberal Arts
North Adams, MA
"The book is written at an appropriate level of understanding for the novice as well as the seasoned practitioner who may not be familiar with this market. It is certainly a book that will offer much to those interested
in reaching this growing market in the world."
Virginia Kreimeyer, APR
Major, USAF (Ret.)
"Wonderful. A great resource, but also suitable for marketing execs needing a good primer."
Lisa Skriloff
President, Multicultural Marketing
Resources, Inc.
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HMCA,
PRSA Announce Hispanic Marketing & Public Relations
Book
Related Teleconference
The Hispanic Marketing &
Communication Association, HMCA, and the Multicultural Section of the Public
Relations Society of America, PRSA, announced a teleconference based on a
chapter of a new book, Hispanic Marketing & Public Relations
Understanding and Targeting America’s Largest Minority (Poyeen
Publishing, $49.95) to be held Thursday, January 26, 2006 at 2 p.m. The
first title published on reaching Latinos with marketing and public
relations strategies, Hispanic Marketing & Public Relations is
appropriate for marketing professionals and students.
The teleconference entitled
"Hispanic Public Relations: Responding to Growing
Market Demands" is based on chapter 10 in the book and will be
presented the author of that chapter, Dora O. Tovar, president, Tovar PR
LLC. Attendees at the virtual seminar will call a toll-free number where
they will hear the presenters and access visual materials online. Admission
is $85 for PRSA Multicultural Communications Section members, $150 for PRSA
and HMCA members and $250 per site for nonmembers. Registration is available
at
www.prsa.org .
Hispanic Marketing & Public
Relations
provides 435 pages of information, case studies, graphics, market data and
opinions based on the experiences of nineteen U.S. Hispanic market experts
and benefits HMCA. Information on the book, including a list of authors and
newsletter sign up instructions, is available at www.hispanicmpr.com
.
Proceeds benefit a 100 percent volunteer driven national nonprofit dedicated to Hispanic
marketing excellence, the Hispanic
Marketing & Communication Association
To order your copy contact:
Poyeen Publishing
2901 Clint Moore Road #265
Boca Raton, FL 33496
http://www.poyeen.com
(561) 892-0494
sales@poyeen.com |
