What
Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority
Edited by Elena del Valle, a soon to be published book for marketing professionals and students

Who
Latino market experts including:
• Derene Allen, Senior Vice President Santiago Solutions Group
• Jonathan R. Ashton, Vice President of Quantitative Research Cultural Access Group
• Deborah Charnes Vallejo, Vice President Managing Director Bromley/Manning Selvage & Lee
• Christine Clavijo-Kish, Partner LatinClips Inc.
• Heidi Eusebio, Vice President Edelman
• Madalyn Friedman, Associate Consultant The Santiago Solutions Group
• Miguel Gomez Winebrenner, Senior Analyst/Hispanic Marketing Specialist C&R Research
• David Henry, President and Founder TeleNoticias
• Richard Israel, Vice President - Hispanic Marketing Solutions comScore Media Metrix
• Tony Malaghan, Chief Executive Officer Arial International, LLC
• Cynthia Nelson Chief Operations Officer TodoBebé™, Inc.
• Dalia Paratore Salazar, Partner LatinClips Inc.
• Diana Rios, Associate Professor Department Communication Sciences and Puerto Rican/Latino Studies Institute (PRLS), University of Connecticut
• Claudia Santa Cruz Santa Cruz Communications Inc.
• Roger Selbert, Ph.D. Principal, The Growth Strategies Group
• Federico Subervi, Director The Latinos and Media Project
• Dora Tovar, M.P.A., President and Managing Partner The Tovar Manriquez Group
• Michele Valdovinos, Vice President, Research & Marketing Cultural Access Group

Endorsed:
• Hispanic Business, Inc.
• Hispanic Marketing & Communication Association
• Hispanic PR Wire
• National Multicultural Professional Interest Section, Public Relations Society of America
• Portada
• Ralph McElroy Translation Company
• St. Thomas Univesity Department of Business Administration
• Valassis
• Walters Media Group Inc./Carmen’s Cupones y Consejos

Benefits
Proceeds benefit the Hispanic Marketing & Communication Association, HMCA, a Florida based volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence.

How
Complete this form to receive updates and special prepublication offers. There is no cost to sign up. You will be among the first to receive information on promotions and the release date of the Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority. To sign up, mail or fax this form to the publisher (electronic fax and voicemail 561-892-0494) or email your request including name and email address to promotion@poyeen.com . Write Hispanic Marketing & Public Relations in the subject line.

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Online at: http://www.lnaworld.com/?p=12